Sony 98" BRAVIA BZ53L | 4K UHD HDR | 24/7 Professional Display | Deep Black Non-Glare

The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98" BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way. Brightness matters. In busy retail showrooms or corporate lobbies, 98" BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces.

Sony's flagship 98-inch 4K Utra HD Pro Display Spectacular 780 nit brightness for richer, more lifelike colour Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting 120Hz high refresh rate for unprecedented smoothness, clarity and realism Cognitive Processor XR opens up an unprecedented viewing experience Full Array Local Dimming helping you enjoy spectacular high-contrast images Professional settings makes doing business even easier 3 year on-site warranty